We believe…
We believe that there are too many bottles of perfume and not enough soulful fragrances
We believe the soul of a fragrance comes from the intention with which it is created and the attention with which it is prepared
We believe fine perfumery must create a shock – the shock of the new, combined with the shock of the intimately familiar
We believe that fine perfumery must be irreverent
We believe it is more humane to test cosmetics on New Yorkers than on animals
We believe celebrities should pay full price
We believe the future of luxury (hence of perfumery) lies in craftsmanship
We believe in the soulful power of thoughtful hands: hand-picked roses, hand-poured candles, hand-formulated perfumes and handshake agreements
We believe in the passionate souls who work close to us
We believe in Hafiz’s take on life : “Act great, dear. Always act great”
We believe New York made us this way, with a dose of Wabi-Sabi and a few lines from Thoreau
We believe we/you should put away our modern tools and take the time to smell the roses along the way
We believe that we are only young once, but we can be immature forever
And we believe that explanation kills art. Therefore, forget about all of this !

Mark Ryden Pinxit

“Se avete un gusto zuccheroso, tenetevi lontano da Mark Ryden. Oltrepassando il kitsch, mark picchia duro nel regno del “chekkarino!”, con i suoi cherubini dagli occhi di cerbiatto e i suoi saltellanti amici del bosco. La tecnica di Ryden, che ricorda i vecchi maestri, ti attira con la sua invitante lucentezza di un donut caramellato. Ma subito le cose iniziano a farsi raccapriccianti. Le carni della minorenne sono rese un po’ troppo succulente, gli occhi cominciano ad apparire iniettati di sangue, un abito da sera, a un esame più approfondito, è fatto di carne cruda. Ryden vi lascia in uno stato di limbo, abbagliati da questa malvagia nostalgia, contro ogni vostro benevolo giudizio, facendo appello alle più oscure interpretazioni del fantasy. Ora potete sbirciare le opere dello strambo artista del pop-surrealismo a casa vostra, con l’uscita di Pinxit, che contiene il lavoro dalle mostre di Ryden “The Meat Show”, “Bunnies & Bees”, “The Tree Show” e molto altro. I critici Yoshitomo Nara, Carlo McCormick e Kristine McKenna, ragionano sul lavoro di Ryden in una serie di saggi e, per finire, la tiratura è di 1.000 copie, ognuna firmata dall’artista”.
The Huffington Post, New York
Taschen website

Luigi Moretti on Pinterest

Luigi Moretti (1907-1973) is widely considered the most important Italian architect of the 20th century. He produced a massive body of work in the years 1930-1973 in Italy and further afield. Best known to Americans is surely his 1961 Watergate Complex in Washington DC. Some of Moretti’s most significant pre-war and post-war constructions in Rome are the Casa della gioventù in Trastevere (1933); modifications to the Porta S. Sebastiano (1940, apartment for Ettore Muti); the Casa detta il Girasole (1949); Accademia di scherma (1936), the Piazzale dell’Impero (1937) and ex-Palestra del Duce (1936) at Foro Italico (1936); the Villaggio Olimpico (1960); the Incis area in Decima (1960). You can see a huge selection of his works on Pinterest.


Sardinia is a land of ancient trees, true botanic archeology.
Left: pine, planted in 1867 by Giuseppe Garibaldi for the birth of his daughter Clelia, still dominates in the garden of the Caprera island White House.
A destra: Right: “S’Ozzastru”, as it is called by the locals, is the patriarch of old olive trees in Santu Baltolu, near Luras. With its estimated age between 3000 and 4000 years, it is also the oldest olive tree in Europe.
4000 years, say, are 700 years before Tutankhamon.

La grande guerra.

Oreste Jacovacci from Rome and Giovanni Busacca from Milan meet each other during the call to arms at the start of World War I. Although completely different in character, they are united in their lack of idealism and their desire to avoid any danger and get out of the war unscathed. They and a varied group of civilians and fellow soldiers (including the prostitute Costantina, played by Silvana Mangano) go through many ups and downs during their training, battles and rare moments of leave. They are considered “inefficient” due to their limited military valour and so are made message-runners to the staff, a very dangerous job. Having succeeded in their mission, a sudden change in which side hold which trench leaves them in enemy territory, where they are captured by the Austrians wearing Austrian uniforms they had found in a barn. They are accused of espionage and condemned to be shot by firing squad…
One of the best Italian films about war, won the Golden Lion at the Venice Film Festival in 1959 ex aequo with Il generale Della Rovere by Roberto Rossellini and was an Academy Award nominee as Best Foreign Film.

Charlie and the Seal

Irish journalist Charlie Bird was travelling through Antarctica, following the route of explorer Tom Crean’s final expedition alongside Ernest Shackleton aboard the Endurance in 1914-15, when he met a bunch of seals who changed the way he thought about and interacted with animals for the rest of his life.


Alice Pasquini is a visual artist from Rome who works as an illustrator, set designer, and painter. Alice’s preferred canvases are city walls and she’s traveled widely in the past few years to bring her artwork to life on the streets of different cities across the globe. Growing up in the culture of ’90s hip-hop, she was struck by the heroine of a comic named Sprayliz, which centered around a girl who created politically themed graffiti, and using this inspiration she began moving toward the world of street art. Through her art she strives to demonstrate the small moments between people and their connections to one another. She wishes to represent human emotion and explore these emotions from a different point of view. Alice is particularly interested in the representation of women in art and the desire to show strong, independent women in a way that differs from the highly sexualized image of femininity that is typically seen in society.
Alice su Facebook :: Alice su Flickr :: Alice website

Brian Schulz.

Brian Schulz wanted to see “how small of a house I could make feel big”. Inspired by the traditional Japanese minka homes that rely on local materials and steeply sloped roofs to create affordable, open structures, Schulz created a home using materials salvaged or sourced from within 10 miles of his home. The result is a 14-by-16-foot home in tune with its surroundings that cost only 11,000 dollars (mostly for concrete, shakes and insulation), along with about a year and half of Schulz’s spare time. Much of the wood Schulz collected from the bay while kayaking (he teaches traditional wood kayak-building for a living) and then he milled it himself on-site. Corner posts were blowdown trees from a friend’s forest. Kitchen counters were milled from a fallen tree he’d held onto for 8 years. Stair railing is alder poles cut from beside the house. The 3 tables in the home were cut from cedar found on the beach and constructed in 2 hours. He laid flooring using low-grade reject fir, created trim using miscellaneous scrapwood and bought all the home’s windows for $40 from the local dump (the french doors came from craigslist). Brian’s blog.